What is it that this guy doesn't get about the fact no company or corporation is forced to put advertising where it doesn't want to?

guestposter

Nov 30

Another day another outburst from a billionaire.

Billionaire businessman Elon Musk apologised for endorsing a social media post widely seen as anti-Semitic.

However, he accused advertisers who are turning away from his social media platform X of "blackmail" and said anyone who does so can "go f*** yourself."

The remark before corporate executives at the New York Times' Dealbook conference drew a shocked silence.

It's telling that

Why does he appear to think it is compulsory for companies or corporations to advertise on twitter? Why does he appear utterly indifferent as to the need for any advertising platform (whether it is a newspaper, magazine - essentially a bunch of adverts with some articles in between them, or a social media platform) to act in certain ways to attract advertisers. His dynamic betrays a complete lack of understanding of how advertising works and how advertising platforms work. Does he think that every company or corporation has to advertise in the New York Times or the Irish Independent?

They make their own calculations as to where they want their advertising spend to go. If a brand is toxic as they see it they'll go somewhere else. To be defending corporations in this instance is an unusual position to be in, but there we have it.

For Musk to verbally attack those companies that do choose to stay away from Twitter - due to his own statements on that platform and to the general increasing madness and chaos that it represents - is just dumb.

Entitlement thy name is Musk.