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Tuesday, 27 August 2024

Column: Silicon Valley entrepreneurship and innovation

Home to hundreds of successful tech startups, Silicon Valley, was once again thrown into the spotlight in late 2022 with the success of Open AI's product, ChatGPT. Not only a remarkable product itself, ChatGPT, is also an indicator that the field of …
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Column: Silicon Valley entrepreneurship and innovation

By Lemeng Kong on August 27, 2024

Home to hundreds of successful tech startups, Silicon Valley, was once again thrown into the spotlight in late 2022 with the success of Open AI's product, ChatGPT. Not only a remarkable product itself, ChatGPT, is also an indicator that the field of artificial intelligence was soon to take off. Today, let's explore two other notable Silicon Valley Startups that use AI to create products matching the market's demand.

DataVisor:

Founded in 2013, DataVisor is a cybersecurity company based in Mountain View, California. Founded by two ex-Microsoft engineers, Yinglian Xie and Fang Yu, DataVisor's major service is an AI-based fraud and risk-detecting program used for finance management.

DataVisor's platform combines three services: data ingestion, detection, and decision and customizes plans for each customer, ultimately reducing fraud loss by 60% and increasing operational efficiency by 60 times. The model decreases reliance on other IT services, solving fraud for once and for all by storing all data on an independent company database. The startup's spectacular technology has allowed it to stand out among others, and the product has been nominated for awards such as Forbes 2018 Top 25 Machine Learning Startups and Datos Insights Fraud Impact Award 2023 Winner.

In an age where an increasing amount of sensitive information is stored online, it is crucial for companies to be responsible for their users' data. By matching this prominent social goal, DataVisor is a startup with increasing potential in the future. With the security that DataVisor has provided, their partners gain 1.5 times more customers on average. As of now, said partners include numerous Fortune 500 companies such as DCI, NASA Federal Credit Union, Neo Financial, Galileo Financial Technologies, and AirAsia.

As of now, they have raised more than 94 million dollars in capital investments and their net worth is around 200 million dollars. They total 130 employees in their headquarters and a second location at Vancouver, Canada.

With two female founders, the company's success not only provides a technological advance, but also encourages and inspires women in tech.

Anyword AI:

Anyword AI is an artificial intelligence-based marketing startup whose headquarters are in New York. Founders, Yaniv Makeover and Adam Habari, launched the company in 2013 as Keywee Inc. and renamed it to Anyword in 2021 following the launch of their major product.

Anyword's marketing product offers a plethora of services, including: prediction of marketing success, interpretation of previous marketing strategies to uncover opportunities more suitable for the target audience, modification of any public relations materials to present a consistent brand image, and collaboration with other leading AI products such as ChatGPT and Google Gemini.

Additionally, Anyword conducts an extensive amount of testing using artificial intelligence to identify successes and failures that can be implemented into future plans. While some may doubt the success of AI in this field, it proves very successful as marketers using Anyword experienced an average increase of 30% in conversion rates and engagement.

Anyword AI revolutionizes the industry by creating a much more independent and accurate marketing plan for enterprises and individuals. With the boom of the digital age, channels of marketing have expanded to numerous unprecedented realms and keeping updated can be difficult. By using an AI model capable of learning more information and analyzing successful cases, marketing becomes much less expensive for companies. In the future, with evolutions of the product, it could present an entirely new opportunity for startups, as presenting the product to the public becomes much more affordable.

Today, more than one million companies have used Anyword's services, including Amazon, Vimeo, Sony, and Calendly. The company totals 65 employees in two New York City locations and one location in Tel Aviv-Jaffa, Israel. They have raised more than 50 million dollars in capital and their net worth has reached about 105 million dollars.

Despite the company's lack of success for the first eight years, they successfully pivoted. Henceforth, finding an innovative and unique approach that aligned with the progress of society, tackling a problem that only becomes more prominent in the future.

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