~ Blogging 102 ~

yvettecarol

Mar 30

Following on from my Toastmasters speech series - and subsequent blog series, see Blogging 101 - I am back with another post on blogging. As mentioned before, in the beginning, I started following social media guru and writer Kristen Lamb. She advocates having a professional (or at least professional-looking) headshot and using that same image across all your platforms. It helps you to create a cohesive brand. A friend who makes her living as a photographer took my headshot, and I use it for everything to do with social media except for my blog. I felt the homepage was a bit dark at the top and needed colour so I substituted a more colourful headshot in place of my usual.

It's important to ensure you have linked your headshot to Gravatar, a service providing "globally unique avatars." If you sign up with the site, upload your headshot, and provide your blog link, when people click on your headshot, they will see the link to your blog and discover you.
In the past, I used to have numerous social media sites, 7 or 8. And maintaining them all was nearly a full-time job. Then in 2020, I met Karen McMillan when I hired her as the publicist for my trilogy. In one of our meetings, she asked, "Just out of curiosity, how much time do you spend on social media?" When I told her she gave me solid advice. She said, "I avoid it mostly. Social media is a time waster! I only have two sites, and that is all you need. My advice is to delete them - and create more time for writing - but save the two you use the most."
I deleted everything (even my website), leaving only Facebook, my monthly newsletter, and my blog. As my WordPress site now functions as my website, I added an About the Author page for my bio, an Influences page to share what has influenced me as a writer, and Yvette's Work, which details my published books with links to buy.
The advice most of us hear when building a website or a blog is to place your "calls to action" (subscribe to my blog, buy my book, etc) on the top right-hand corner of the page. But, I preferred my homepage on WordPress with everything on the left, so the calls to action, photos, and so on stream down the left. Make the decisions that best suit your style and brand.

It's a wise idea before launching to write several posts in advance. It will give you some backup if necessary and peace of mind knowing you are covered for the first few weeks. Even today, I will always have two or three posts on file in case cyclones or global pandemics happen so that I don't miss a week. When you prepare to post your piece, don't forget to add "categories" and "tags" (they will be in the design features of your blog publisher's post templates), describing in a word or two what the post is about. This is basic SEO and will help drive traffic to your site.
Blog titles. There are a few commonly held beliefs about the best titles, which are designed to drive a gazillion readers your way. I have used all of them at some time or another. When I started my blog, the idea was that lengthy titles attract the most attention. Likewise, titles that promise something, like "How to…" are the most clicked, and titles with numbers like 5 Steps to Weightloss, 7 qualities Every Writer Needs. When I started blogging, I wanted to use enticing titles like these but as I went along, I found that the title would always present itself at some stage. I think somewhere in the last decade, between the death of my parents, Covid, and the cyclones, I stopped caring about engineering perfect titles for my posts and started focusing more on content.

I remember how nervous I was pre-launch in 2014, terrified that no one would read my blog and I'd fall flat on my face. My good friend, Robyn Campbell - fellow author and blogger - said, "Write the words, and they will come." And since then, I've come to see she was right. If you are nervous about launching your blog, do not worry. Just write the words and they will come.
Happy Blogging!