[New post] Navigating the Rainbow: Branding amidst Volatile Waters
IMI New Delhi posted: " The history of businesses seeking to attract LGBTQ+ clients stretches back much further though, says Dr Justin Bengry, lecturer in queer history at Goldsmiths, University of London. In the ever-changing landscape of marketing and branding, businesses nee" LIFE @ IMI
June presents a plethora of Pride-themed campaigns but brands must delve deeper to create a meaningful impact. It's all about tapping the Pink Economy without getting tangled in the rainbow spaghetti!
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