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merveleeconsultancy posted: " Refer to View online version Love to GrowHey there,From conversion rates that fizzle to conversion rates that sizzle! Whether you're a digital marketer, product manager, or website owner, you want to be on the sizzlin' side at all ti" Fight4justice
From conversion rates that fizzle to conversion rates that sizzle! Whether you're a digital marketer, product manager, or website owner, you want to be on the sizzlin' side at all times. But how?
Have you ever created a punchy meme for your landing page that had sass, spark, and a super furry animal? The clicks should have poured in—instead, it sank like the Titanic (whomp whomp). We're not saying you should forgo the witty puns and cheeky calls to action (CTAs), but increasing your conversions is a balancing act of letting your creativity shine and giving customers what they actually want and need—aka the difference between getting website visitors to become paying customers, subscribers, or registrants. One of the fastest ways to do this is to perform a conversion rate optimization (CRO) audit. Think of it as an investigative assignment. Once you know what's happening on your site, you can dig into why it's happening and see those conversions rise.
In this month's edition of Love to Grow, we walk you through the first phase of a CRO audit, so you can quickly identify the factors that hurt your conversion rate and prioritize improvements.
Before we dive in:
Live event: The future of AI and UX design: what it means for you Save your spot today and learn how AI is revolutionizing the world of UX design with Ioana Teleanu (UX Goodies).
4 steps to kick off your CRO audit
Step 1: define key user conversions and set goals
Before starting your CRO audit, get super clear on your goals.
A conversion refers to user actions that bring them closer to becoming paying customers. In ecommerce, it refers to purchases, while in SaaS, it includes trial signups, such as lead magnet signups or webinar registrations.
Speak with stakeholders to define what conversions mean for your team, including macro-conversions like purchases and subscriptions, and micro-conversions, such as users adding items to their wishlist or watching a demo video. Try these tools to help you define your goals quickly: Hotjar Funnels and Google Analytics Conversions.
Step 2: focus on high-impact pages
Follow CRO best practices by running your audit on pages with the most potential to impact your conversions.
Prioritize pages that act as key touchpoints in the customer journey—like specific landing pages designed to convert, or pages where users sign up for demos or download whitepapers or ebooks. Avoid optimizing top-of-the-funnel content, such as blog posts designed to rank for informational keywords, which may get high traffic but have minimal direct sales impact.
Step 3: understand the user behavior on those pages
To better understand user behavior and improve conversion rates, first use goal conversions in Google Analytics, enable event tracking, and check your metrics for user actions such as purchases, sign-ups, and registrations.
Then, analyze heatmaps, which give you a visual representation of where users click, move, and scroll on your site, to pinpoint which conversion elements—like CTAs—are getting attention and which are being ignored.
Next, watch recordings—playbacks of user sessions—to see exactly what people do on your pages, so you can highlight where they drop off or become frustrated and understand why they're failing to convert.
Go beyond the numbers and dig into what users really want and need—in their own words.
Conduct interviews and research to understand why some users convert and what blocks others from becoming paying customers. Lean into feedback tools for first-hand opinions on your site elements, and launch surveys to discover more about your customers. Are you noticing that users add products to their cart but abandon them when they reach checkout? Ask your users why they're leaving with an exit-intent survey—perhaps they're not finding what they need, and you need to improve your navigation design and search filters.
Here are five free survey templates you can use right away to understand churn, investigate abandonment, and get more conversions. In a nutshell
Running a CRO audit not only helps you better understand your user needs, but also allows you to see which aspects of your site are maximizing or blocking conversions, so you can test out possible improvements. We'll be back next month to show you how to conduct phase two of your CRO audit. Stay tuned. Did you miss our last webinar?
How to use Hotjar to validate assumptions (and stop guessing)Find out what users are doing on your web app or site to bridge the gap between what they say and do. 6 advanced conversion techniques to grow your business fast Learn how to engage users and eliminate the friction that causes customer churn with advanced conversion techniques. Sign InHelp CenterBlog If you don't want to receive this type of email from Hotjar, you can opt out here. To be removed from all our marketing messages, unsubscribe here. Hotjar Ltd. Dragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141 Malta
We hope you enjoy looking back and sharing your memories on Facebook, from the most recent to those long ago.
On this day
We hope you enjoy looking back and sharing your memories on Facebook, from the most recent to those long ago.
On this day
We hope you enjoy looking back and sharing your memories on Facebook, from the most recent to those long ago.
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TAURUS Apr 21- May 21.
You have a lot of inner creative energy that's looking for expression. That moment when the lights turn green isn't so far away. Meanwhile, best keep your ideas to yourself since spreading them around will only land on deaf ears. Today's wedding makes you whimsical. Beware. Call me to hear when to ward off a feeling of loneliness.
Everything in this message is so true about ME & my state of mind of late that it's rather ironical. Who knows another of my hidden talents rearing its head to gain recognition???
Taurus: Taking on some of a friend's responsibilities while they recover from an illness could result in conflict within the family. You want to do your best for everyone but you're starting to to feel overwhelmed with all you have to do. If it is all getting too much for you, admit it. Pushing yourself too hard is compromising your own health now. Someone who has been trying to get in touch with you will welcome a phone call or email. They have some very good news to share.
Evaluation: My BSF Josephine Alexander, says he don't believe in #Horoscope. Well he is very generous with the #prayers. I will combine both. You won't see him, I'm not at liberty to take his photos. GDPR on the 25th May 2018.
In everything I do, my sons Kevin Murray and Valdin Legister are my life. So is my husband, who is my priority above anything or anyone else.
I am home and thankful to GOD for His continuing blessings. I was just call by a friend I meet at Gerry Robert. The same time I meet #WinsomeDuncan. This must be another sign from God. My #1stcharityevent is completed. It wasn't easy, as nothing about my life has been since I lost my Father to Parkinson's disease. But I am a better person for my experiences. The rest of you can tag yourself if you so wish, I have the rest of my life to plan?
Arian Murray is feeling blessed with Valdin Legister and 9 others. · If it had not been for the LORD on my side tell where would I be.All reactions:7You, Arian Murray and 5 others52ShareOn this day5 years agoActiveMervelee Ratty Nembhard · London · Shared with PublicMy husband say I must come to bed so he can #sleep. Ah Sah, mek people gwaan run up dem mouth. God choose my blessings in my men!All reactions:3Joan Reid, Dwight Wilson and 1 other16ShareOn this day5 years agoActiveMervelee Ratty Nembhard · Shared with PublicTime to get back to bed. Tomorrow I will be at Kensington Gardens for my #1stcharityevent of 2018. Of course I have to remember my creator and say "God's willing"?5ShareOn this day6 years agoActiveMervelee Ratty Nembhard is feeling inspired with Valdin Legister and 17 others in London. · Shared with PublicProud of my name sake. #NEMBHARD, what's in a name? This is only one of the reasons why I got such hard fight in 2 workplaces in the UK. #KingsCollegeHospitalNHSFoundationTrust & most recently LEYF Nurseries. But I showed them each time I was brought up with values and beliefs to challenge #DISCRIMINATION. My Fight4justice campaign will turn to #Advocacy. Thanks to Kathryns Books - Usborne Group & Jtfoxx for the opportunities to making a fresh start after benefits of counselling at the Maudsley Hospital.0:05 / 1:15NBC Nightly News with Lester Holt · INSPIRING AMERICA: Every week, this man reads to children at a Bronx homeless shelter.All reactions:6You, Arian Murray, Jillian Williams and 3 others77ShareOn this day6 years agoActiveMervelee Ratty Nembhard is celebrating recovery. · Shared with PublicIt's been a long day... But I have made use of the opportunity to get all I can from today's Jtfoxx training. I've only been a member of the JT Foxx Fan Page since January 29. But believe me I have benefited from the 2 days training more than what I have accomplished studying and working in the UK. LEYF Nurseries is responsible for ruining my health and destroying the little that #KINGSCOLLEGEHOSPITALNHSFOUNDATIONTRUST, the #Establishment and #Systems left of my career.Now I know why they were holding me back. But my Fight4justice campaign will ensure they don't get away with the #DISCRIMINATION. Just in case anyone is wondering, "#EMIN is spoken for. In case they wondering that's the moniker on my #BCAll reactions:3Eslin Moore, Arian Murray and 1 other16ShareOn this day6 years agoActiveMervelee Ratty Nembhard · Shared with PublicHave the most empowering day of my life at the #JTFoxx training. I have to make the most of my opportunities that I was denied from 2004 to date. Nothing happens before the time, is another saying I'm used to.ShareOn this day6 years ago
So I am in another part of London working on my #OwnAgenda according to the manipulation of LEYF Nurseries. Welcome to my world where I now believe that I can accomplish anything I set my mind to achieve.
This is just another extension of how Jtfoxx is empowering me to build my #Brand.
There is no need for me to wait on approval from others.
Just got in need to Rest. Mark Stephens if U are my Cuz who called, Tom deliver the message. At first I couldn't remember which Cuz I have in UK, but dig deep to come up U. Tomorrow then Cuz
Big Shout out to Sister Lovena Brown & Charles T. Need to ketch a few winks for funeral later. Mass Tom I will be thinking of supn fi di nex Picha. Guidance & blessing folks.
Pure undultaraTED SLAVERY 2 PT...... How dah frig Blind a guh lead Short/Long SighTED? Just about 2 give up 2 BC b4 dem duh me fucKING head in 2 RC...!!!
1 son already married 15 years!!! 1 son left 2 go... Was glued 2 the R.W. viewing tips on most approriate dress 4 Mother of the Groom!!!! Wonder if I am gonna get a Mother's or Birth Day surprise as a Special Treat this Year???
side at all ti" 
Try these tools to help you define your goals quickly: 
Prioritize pages that act as 
Avoid optimizing top-of-the-funnel content, such as blog posts designed to rank for informational keywords, which may get high traffic but have minimal direct sales impact. 
Here are 
Your next good read
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