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Organizational History Network

Crowning Achievements in Marketing History

Conference on Historical Analysis and Research in Marketing (CHARM)

Stephanie Decker

Dec 5

READ IN APP

22nd Biennial – Now running from 12-15th June 2025

Host University: Brunel University London

Paper Submission Deadline: 14th Jan 2025

Direct your submission to the Program Chair: keep@tcnj.edu

CHARM website:

https://charmassociation.org/arrangements/

We invite business, marketing, social science, and humanities scholars from all disciplines to join us at Brunel University London for a friendly, collegial, and interdisciplinary research conference focused on the history of marketing and advertising. CHARM typically includes like minded scholars and graduate students from around the globe.

We welcome abstracts, papers, and special sessions on all aspects of marketing history, historic marketing, and the history of marketing thought in all geographic areas and historical time frames. In accord with the Conference theme, Crowning Achievements in Marketing History, we welcome papers that examine the achievements of marketing in practice, as well as theoretical developments.

We also encourage historical submissions that discuss methodological, pedagogical and historiographical questions, as well as research on the impact of marketing in the broader social, cultural, historic, political, and economic environments.

Full papers are eligible to be considered for the Stanley C. Hollander Best Paper Award (best overall paper) or the David D. Monieson Best Student Paper Award (best paper by a graduate student). The David D. Monieson Award eligibility requires that the paper be authored solely by a graduate student(s) and that student authorship be noted on the cover page upon submission.

Program Chair

Dr. William W. Keep, Professor of Marketing, Emeritus
School of Business
The College of New Jersey
Ewing, NJ, USA

keep@tcnj.edu

Proceedings Editor

Dr. Joanne McNeish, Associate Professor, Marketing
Ted Rogers School of Business Management, Ryerson University
Toronto, ON
CANADA

jmcneish@torontomu.ca

Arrangements Chair

Dr. Gurdeep Kohli, Senior Lecturer in Marketing
Brunel Business School
Brunel University London
Uxbridge
Middlesex, UK

gurdeep.kohli@brunel.ac.uk

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