Organizational History Network New research on how MNEs respond to economic turmoil, by 𝐂𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 𝐌𝐚𝐫𝐱Read Online First article in Business History
The 1970s and 1980s were a time of economic turmoil in Latin America—high inflation, debt crises, and shifting industrial policies made foreign investment risky. How did multinational corporations respond? 𝐆𝐞𝐫𝐦𝐚𝐧 𝐜𝐡𝐞𝐦𝐢𝐜𝐚𝐥 𝐟𝐢𝐫𝐦𝐬 𝐢𝐧 𝐋𝐚𝐭𝐢𝐧 𝐀𝐦𝐞𝐫𝐢𝐜𝐚 𝐢𝐧 𝐭𝐡𝐞 𝟏𝟗𝟕𝟎𝐬 𝐚𝐧𝐝 𝟏𝟗𝟖𝟎𝐬: 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐨𝐟 𝐦𝐮𝐥𝐭𝐢𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐬 𝐢𝐧 𝐚 𝐯𝐨𝐥𝐚𝐭𝐢𝐥𝐞 𝐞𝐧𝐯𝐢𝐫𝐨𝐧𝐦𝐞𝐧𝐭 https://doi.org/10.1080/00076791.2025.2456291 by 𝐂𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 𝐌𝐚𝐫𝐱 examines how Bayer and Hoechst, two major German chemical firms, navigated this uncertainty by adjusting their strategies between exports and FDI to remain competitive. Their experience provides key lessons on resilience, risk management, and multinational strategy in volatile environments—lessons still relevant for today’s global businesses.
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Monday, 24 March 2025
New research on how MNEs respond to economic turmoil, by 𝐂𝐡𝐫𝐢𝐬𝐭𝐢𝐚𝐧 𝐌𝐚𝐫𝐱
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