Organizational History Network New research on what happens when foreign corporations write your country’s history?Read Business History's 𝑊ℎ𝑒𝑛 𝑖𝑛 𝑃𝑜𝑙𝑎𝑛𝑑 ...
What happens when foreign corporations write your country’s history? In Poland, multinationals use storytelling not just to sell-but to belong. The article “When in Poland: Strategic uses of historical narratives by foreign MNCs in a discontinuous host-country context” by Rafal Staszek vel Staszewski & Tomasz Olejnicza studies how MNCs like Mercedes, BNP Paribas, Biedronka & EY use the past to build legitimacy and shape national memory. 📄 https://doi.org/10.1080/00076791.2025.2458056
#bizhis #poland #usesofthepast #memory #corporatehistory #memorypolitics #postSocialism Organizational History Network is free today. But if you enjoyed this post, you can tell Organizational History Network that their writing is valuable by pledging a future subscription. You won't be charged unless they enable payments.
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Wednesday, 26 March 2025
New research on what happens when foreign corporations write your country’s history?
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